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What Are Doorway Pages?
The underlying idea behind doorways pages is to make it easier to find you website. These pages should be small in size, and keyword enriched. They should contain the keywords in the title, meta tags, first few sentences and the body. They should not contain frames, tables and large images. They must not have the refresh tag directing to your index page, instead create links to the index page using the main keywords, and image. Hyperlinked keywords carry more weight, especially at the beginning of the page. Use the ALT tag of the image to fill in more keywords and phrases. Remember that people may search for a single keyword at first but quickly refine their search using multiple keywords and phrases after being unsuccessful with a search of 2 million plus websites! Create a doorway optimized for each keyword but throw in an additional minimum amount of filler words such as adjectives, synonyms, misspellings, etc... You may have twenty, fifty or even one hundred optimized doorway pages, but you'll ALWAYS have to keep up with them and their placements in the search engines. What good is a page at ranking 5 today but 199 next week!? Search engines change their search algorithm and you must detect that and make necessary changes. If you find a particular keyword or phrase being used routinely, you'll want to optimize a couple pages to that phrase or keywords. You must track the traffic to these pages Here is an excellent tracker that provides searched queries, referrers, domains, and more.
A doorway page's soul purpose is to provide another path into your website besides your main index page. Some websites fail to achieve a top search engine ranking yet they are great informative sites. Creating doorway pages to your site helps get your website listed in the top three pages. Your pages must be ranked at least in the top three pages to generate daily traffic! This is the most important goal to reach. Work daily to get your doorways listed in the top three pages in Altavista, HotBot and Infoseek for a daily stream of traffic. Set a daily plan to make new doorway pages, refine non-working ones and test new ideas or findings. If you set an hour per day to do this you'll be on your way to generating 1000 hits per day. Any successul webmaster knows the importance of the 1000 unique visitors per day. The web is ALL about Numbers and Statistics, the more traffic the more money you make. Calculate 1000/day X 30 days and you have the number of unique visitors per month. Now figure 2% of this figure and multiply that by the profit you make from your product. I'll use books as an example. Amazon.com offers you up to 15% commission on books sold. We'll say a book is $20 so you make $3 if it's sold via your link. Take that $3 and multiply it by 600 (2% of you monthly visitors) and you come up with $1,800 or your income per month! 2% sales ratio can be either very low or right on target, it's up to your website and your "image" that this figure will depend on. Create, test and refine your way to monthly income.
Go use the free doorway generator now!